Frequently Asked Questions

GEO stands for Generative Engine Optimization. It’s the practice of optimizing your website so AI tools like ChatGPT, Claude, Perplexity, and Google AI Overviews recommend and cite your business. Traditional SEO targets Google rankings. GEO targets AI citations — the fastest-growing search channel in the world.

Yes, completely free. No credit card, no hidden fees. Our AI analyzes how AI search tools currently see your website and delivers a detailed report showing what’s working and what’s missing. We offer paid optimization packages if you want us to implement the fixes, but the audit itself is always free.

Most clients see AI citation improvements within 30-60 days. FAQ schema changes can show results in as little as 1-2 weeks as AI tools re-crawl your site. Content restructuring and authority building take longer — typically 30-60 days for measurable citation increases.

Because GEO optimization is implementation work, not ongoing maintenance. We implement the 5 pillars of GEO (FAQ schema, stat citations, expert attribution, self-contained answers, structured architecture), monitor your citations for free, and only charge again if something needs fixing. Most clients never pay us again after the initial optimization.

Our packages start at $297 for GEO Essentials (FAQ schema, self-contained answers, llms.txt), $597 for GEO Professional (all 5 pillars across your site), and $997 for GEO Complete (full strategy with content creation and authority building). All prices are one-time — no monthly contracts, no recurring fees.

SEO (Search Engine Optimization) targets Google rankings — getting your site to appear when people search Google. GEO (Generative Engine Optimization) targets AI citations — getting your business recommended when people ask ChatGPT, Claude, Perplexity, or Google AI Overviews questions in your industry. Both matter, but GEO is where search is going. 40% of searches now happen in AI tools.

The 5 pillars of Generative Engine Optimization are: (1) FAQ Schema Markup — structured Q&A that AI tools extract directly, (2) Statistical Citations — cited data with sources that build AI trust, (3) Expert Attribution — author bios and credentials AI recognizes, (4) Self-Contained Answers — complete standalone answers AI can quote, and (5) Structured Content Architecture — heading hierarchy and semantic HTML optimized for AI extraction.

We don’t guarantee specific citation counts because AI tool behavior changes frequently. What we do guarantee: if you don’t see measurable citation improvements within 30 days (Professional) or 60 days (Complete), we refund your money. Our GEO tactics are proven across hundreds of implementations — the question isn’t whether they work, but how quickly AI tools re-crawl your optimized content.

After optimization, we monitor your AI citations for free — forever. You’ll receive alerts when ChatGPT, Claude, or Perplexity start (or stop) citing your business. If citations drop later, we diagnose the issue and quote you only for the specific fix needed. No monthly retainer, no recurring fees.

We optimize for all major AI search platforms: ChatGPT (OpenAI), Claude (Anthropic), Perplexity AI, Google AI Overviews (formerly SGE), Bing Copilot, and Meta AI. The GEO tactics we implement (FAQ schema, stat citations, expert attribution, etc.) work across all of these because they all use similar content extraction patterns.